Social Media Manager

Irving, TX (Remote)

$79K/yr – $102K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and govern social media for multiple brands with formal SOPs, cross-functional approvals, and real-time listening to protect brand safety and drive timely engagement.

  • End-to-end governance of posting, cadence, and content across all platforms and brands.
  • Cross-functional approvals with Legal and Marketing; clear agency guidelines to stay compliant.
  • Real-time monitoring and risk escalation for issues in food safety, allergens, or reputational risk.

Job Description

Responsibilities

  • Social Governance & Oversight: Own end-to-end governance of social media activity across all brands to ensure consistency in voice, tone, and messaging on platforms like Instagram and TikTok.
  • Content Review, Scheduling & Posting: Review and approve all social content prior to publication; manage content calendars, scheduling, and posting cadence; coordinate with agencies for timely execution.
  • Social Listening, Monitoring & Engagement: Real-time monitoring of brand mentions and consumer interactions; provide timely responses and escalate high-risk issues as needed.
  • Compliance & Risk Management: Oversee legal, regulatory, and compliance review of content and responses; ensure adherence to advertising rules, brand guidelines, and allergen/product claims.
  • Cross-functional Liaison & Guidelines: Serve as the bridge between Legal, Marketing, and Consumer Relations and develop posting guidelines for agencies and internal teams.
  • Content Oversight & Accountability: Maintain centralized oversight of published content and posting responsibilities to ensure accuracy and alignment with campaigns.
  • Agency Collaboration: Coordinate with agencies to ensure timely execution and accuracy of content across brands.
  • Brand Protection: Classify risk levels and respond to consumer inquiries in a brand-safe manner.

Requirements

  • Bachelor’s degree or equivalent experience
  • Experience in Social Media Management or Consumer Relations
  • Strong knowledge of social media platforms and engagement strategies
  • Experience working with legal/compliance review processes
  • Proven ability to manage high-volume, fast-paced environments
  • Strong written communication and brand voice management skills
  • Experience working with agencies and cross-functional teams

Benefits

  • Annual Bonus Eligibility
  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match
Bimbo Bakeries USA logo

Bimbo Bakeries USA

4.0 Glassdoor

Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.

MEX
48K employees (2,469 in marketing)
81% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
172.6K
Traffic Source Mix
Search
67.5%
Direct
23.9%
Referral
6.5%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~47.5K

Marketing Team

Marketing Team Size
2,469 (5% of company)
Marketing Roles Posted (Last 30 Days)
5

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