Responsibilities

• Own the Content Calendar: Manage and maintain the social content calendar across all platforms, planning weeks in advance while staying agile enough to capture real-time moments.
• Segment by Business Vertical: Adapt and differentiate your content strategy according to different parts of the business. Recognize that social support for Suite requires a unique approach compared to local venue or corporate HQ needs.
• Develop Core Themes: Create weekly and monthly content themes that align with broader marketing campaigns, promotions, events, and seasonal moments.
• Collaborate: Work closely with the wider Marketing Team to ensure all social media content supports overarching company goals and business priorities.
• Optimize Strategy: Identify content gaps, discover new opportunities, and establish the optimal posting cadence for each unique platform.
• Creative Pipeline: Maintain a steady, recurring pipeline of fresh, original content ideas, creative angles, and references rather than waiting to be told what to post.
• Trend Integration: Stay plugged into social and cultural trends, actively identifying and proposing ways to adapt trending audio, formats, and creator techniques for the Batbox brand.
• On-Site Capture: Be present at Batbox Addison and other partner venues to capture authentic, high-energy moments. This includes working evenings, weekends, and specific events when the action is happening.
• End-to-End Production: Conceptualize, shoot, and edit high-impact short-form video content (including Reels, TikToks, and Stories) tailored for various platforms, ensuring a sharp eye for framing, lighting, sound, pacing, and overall visual narrative. Handle editing, audio syncing, & ad copy.
• Copywriting: Write compelling captions tailored to different audience segments while fiercely maintaining the authentic Batbox voice, using our true brand voice, not an AI voice.