Responsibilities

• Drive execution against social strategies, contributing to the development and evolution of content frameworks and platform approaches
• Own monthly and campaign-based content planning, ensuring alignment with brand priorities, cultural moments, and business goals
• Translate social listening, platform trends, and performance data into clear, actionable recommendations
• Contribute to integrated campaign planning across social, PR, creator, and paid media workstreams
• Drive ideation and development of social-first content across Instagram, TikTok, LinkedIn, and emerging platforms
• Oversee content pipelines from briefing through final delivery, ensuring strong creative execution and platform alignment
• Support end-to-end content production, including pre-production planning, shoot coordination, and on-set execution for photo and video shoots
• Support management of production logistics such as timelines, shot lists, talent coordination, and vendor communication
• Partner with internal teams and external partners to ensure content is delivered on time, on budget, and aligned with creative direction
• Write and refine channel-specific copy that reflects brand voice and drives engagement

Requirements

• 5+ years of experience managing social media for brands or agencies
• Strong understanding of platform ecosystems (Instagram, TikTok, LinkedIn, YouTube, Pinterest, X) and evolving content formats
• Experience supporting or executing integrated social strategies across both organic and paid channels
• Working knowledge of paid social fundamentals, including audience targeting, budget allocation, flighting, and performance metrics
• Proficiency in analytics and social listening tools (e.g., Sprout Social, Meltwater, CreatorIQ, native platform insights)
• Strong copywriting and storytelling skills with an understanding of platform nuance
• Experience collaborating with creators and supporting influencer programs
• Ability to interpret both organic and paid performance data and translate insights into actionable recommendations
• Experience supporting content production, including pre-production planning, on-set coordination, and post-production workflows
• Strong presentation and client management skills