Responsibilities

• Create and appear in short-form video (LinkedIn, TikTok, Reels, YouTube Shorts)
• Capture content at events, meetings, and live moments
• Turn ideas into video quickly without overproduction
• Manage and grow executive social presence, especially on LinkedIn
• Translate internal insights, essays, and product thinking into compelling social content
• Coach executives and internal stakeholders on social presence and content
• Build and operate a repeatable content engine across LinkedIn, X, TikTok, YouTube, and Instagram/Threads
• Repurpose long-form content into posts, clips, and threads
• Engage directly with lawyers, dealmakers, journalists, and operators
• Participate in conversations and build relationships within LegalTech and M&A communities
• Own social performance tracking (traffic, engagement, conversions) using HubSpot and other tools
• Continuously test and optimize content based on performance

Requirements

• 4–7+ years in social media, content, or digital publishing roles
• Proven experience creating content yourself (not just managing accounts)
• Comfortable appearing on camera and representing the brand publicly
• Strong instincts for what works in short-form video content
• Ability to simplify complex topics while maintaining credibility
• Experience working with executives or founders on content
• Experience operating in a fast-paced, early-stage environment preferred

Preferred

• Experience operating in a fast-paced, early-stage environment is preferred.