Responsibilities

• Refine and grow our organic social media strategy across Facebook, X, Instagram, LinkedIn, YouTube
• Develop and implement a new strategy for our brand across TikTok
• Create and execute monthly and quarterly social media plans that support organizational priorities, campaigns, and fundraising initiatives.
• Identify opportunities to expand audience reach, increase engagement, and strengthen supporter relationships.
• Stay informed about platform updates, digital trends, and best practices in social media marketing and advocacy communications.
• Develop and publish compelling content that educates, inspires, and motivates audiences to engage in advocacy, make donations, and become recurring supporters.
• Create, edit, and optimize videos, podcasts, graphics, and other multimedia assets for use across digital channels.
• Collaborate with communications staff, leadership, and external partners to produce impactful content.
• Ensure content aligns with organizational messaging, branding, and campaign objectives.
• Develop a thorough understanding of audience demographics, behaviors, interests, and engagement patterns.

Requirements

• Minimum 5 years of experience managing social media platforms for a nonprofit organization, advocacy campaign, media outlet, brand, or agency.
• Demonstrated success developing and executing social media strategies that drive engagement and growth.
• Strong writing, editing, and storytelling skills.
• Proficiency with social media management, analytics, and reporting tools.
• Ability to interpret data and translate findings into strategic recommendations.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Passion for animal protection, public policy, advocacy, and mission-driven communications.