Responsibilities

• Drive the design, management and execution of a a clear and impactful social strategy that will grow the bank’s social media following, increase engagement, and position the bank as a unique thought leader in the impact banking space.
• Own all day-to-day operations for the bank’s owned social media channels, including daily monitoring and engagement on the bank’s channels.
• Work with the creative team to develop new and engaging content ideas and strategies to engage the bank’s audience.
• Identify and manage external partnerships and campaigns with relevant brands, organizations, and influencers.
• Manage and have a deep understanding of paid social media strategies and buys.
• Provide social media support to internal stakeholder initiatives.
• Develop and manage editorial calendar to ensure alignment of content with relevant seasonal, product, and brand events.
• Develop and maintain regular reports on social analytics and track against KPIs, optimizing content with the use of analytical tools with actionable recommendations.
• Identify emerging social channels, trends and content.
• Work to ensure alignment on content that builds brand awareness and optimizes growth strategies.

Requirements

• Bachelor’s degree or equivalent experience
• 6-8 years of related experience in social media marketing
• Deep understanding of social media channels in B2B and B2C engagement
• Ability to utilize digital and social marketing to meet marketing and company-wide objectives
• Creative thinker with proven experience creating social media content, campaigns and strategy
• Experience with video and content creation tools
• In-depth understanding of marketing, industry, and social media trends
• Ability to manage and track campaign KPIs and SEO with social media analytics platforms
• Ability to prioritize and manage multiple projects, deliverables and deadlines simultaneously and with flexibility
• Vendor management experience