Responsibilities

• Develop and lead comprehensive social media strategies aligned with overall marketing objectives to increase brand awareness and drive engagement for PIT and AGC.
• Own the development, management, and ongoing optimization of integrated social media content and editorial calendars across all platforms.
• Centralize and manage all social media platforms, including governance, access protocols, and workflow efficiencies for internal teams and external partners.
• Develop, implement, and continuously refine measurement frameworks to evaluate campaign effectiveness, including KPIs, benchmarks, and performance goals.
• Develop and implement campaigns that proactively build and maintain engagement with key stakeholders.
• Collaborate with internal communications to develop a team member/internal social media strategy.
• Consider and recommend emerging technologies and channel solutions.
• Develop and implement targeted content strategies for business, community, and air service development; proactively build and maintain strong relationships with stakeholders.
• Develop influencer programs to increase brand awareness and the awareness of products/experiences at PIT and AGC.
• Participate in and support event planning for targeted marketing events as needed.

Requirements

• Bachelor’s degree or equivalent combination of experience in Marketing, Public Relations, Communications, Journalism, or a related field from an accredited four-year college or university in Marketing or related field.
• 5–7 years of progressive experience in corporate social media management, building professional brand identities through strategic social media planning, platform management, and data-driven performance analysis.
• Demonstrated experience in social media analytics, reporting, and campaign optimization.
• Experience managing multiple social media platforms, tools, and workflows in a centralized environment.
• Strong writing skills and expertise in digital content creation.
• Availability during non-standard hours, including evenings and weekends, to support business needs and crisis communications.
• Possess or obtain prior to employment a valid Pennsylvania Class C driver’s license. Note: license must be maintained throughout employment.

Preferred

• Proficiency in Canva, CapCut, Adobe Photoshop, Adobe Illustrator, and Meta Business Suite.
• Experience with Brandwatch or similar social media management, publishing, and listening tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Benefits

• We offer two plan options for healthcare coverage from high-quality insurance carriers, as well as an ACAA-funded Health Reimbursement Account (HRA) that will help offset the cost of many medical expenses.
• ACAA employees pay almost $1,200 per year in healthcare payroll contributions than the average employee in other companies, according to market surveys.
• When HRA funding is included, the health-plan deductibles paid by ACAA employees are about $1,200 on average than the costs paid by employees of other companies.
• ACAA does not require that employees meet a separate deductible for pharmacy expenses before prescription-drug coverage kicks in.
• ACAA’s dental plans (included with healthcare coverage) offer an option covering children’s orthodontia.
• Employees also can take advantage of a Flexible Spending Account (FSA) to help pay for health care and dependent care expenses on a pre-tax basis.
• All eligible full-time ACAA employees participate in the Allegheny County Employees Pension Plan, a defined benefit plan that vests after 10 years of service.
• Employees also may participate in a Deferred Compensation Plan, which allows them to contribute part of their pay on a pre-tax basis into long-term retirement investments.
• A robust Employee Assistance Program (including access to free counselling sessions, financial guidance, and care coordination), life insurance options, a wellness program, and eligibility for the Public Service Loan Forgiveness program round out ACAA’s exemplary benefits.
• Employees may enroll their children from 6 weeks to 5 years of age in our on-site preschool and childcare center, La Petite Academy, at Pittsburgh International Airport.