Responsibilities

• Primary day-to-day owner of organic social media
• Develop and maintain comprehensive social media strategy for each client
• Understand each client’s business, audience, voice, positioning, imagery, terminology, products, services, and marketing objectives
• Establish appropriate social media goals and KPIs for each client account
• Translate broader client marketing objectives into practical social media strategies and content plans
• Continually evaluate social programs/plans and recommend opportunities for improvement
• Develop and maintain monthly content calendars
• Independently identify relevant content topics, themes, campaigns, and opportunities
• Write and edit social media copy that accurately reflects each client’s brand and voice
• Maintain appropriate mix of brand, educational, promotional, engaging, timely, and platform-specific content

Requirements

• Four or more years of experience in professional social media management, or comparable experience demonstrating ability to independently own the responsibilities as outlined above
• Agency experience managing multiple client accounts strongly preferred
• Strong working knowledge of Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube
• Understanding and ongoing education of how strategy, content, and best practices differ across platforms
• Excellent writing, editing, proofreading, and communication skills with an eye for detail and tone of voice
• Demonstrated ability to develop social strategies and content calendars
• Strong understanding of social media analytics, reporting, KPIs, and performance optimization
• Strong organizational and time-management skills
• Working graphic design skills and experience creating social media content
• Proficiency with Adobe Creative Cloud and/or Canva sufficient to create and modify routine social media graphics

Benefits

• includes benefits.