Responsibilities

• Lead the strategy and execution of all tactics, social media opportunities and events tied to game launches.
• Lead creation of social content from concept through delivery and publishing, ensuring content adheres to all brand and IP requirements and supports growth for title and brand.
• Develop and pitch social-first content series that grow and sustain a fan-first audience, turning ideas into engaging, platform-native executions.
• Work with all internal and external partners to ensure social and community beats and activations are aligned and executed between necessary parties.
• Manage all publishing and community engagement across all social media channels including TikTok, Instagram, Facebook, X, YouTube and Threads.
• Collaborate proactively with teams managing creator activations to ensure correct amplification of the title’s messaging and brand pillars via influencer content.
• Establish and monitor key performance indicators across social platforms, using data-driven analysis to improve engagement, reach, and conversion rates.
• Keep up to date on industry best practices and provide recommendations for internal strategies. Be the driver for new platform experimentation and adoption.
• This role requires attention to detail, careful adherence to deadlines, a keen ability to pivot, and the ability to stay cool under pressure.

Requirements

• 5+ years relevant work experience related to video game marketing.
• Track record of launching a minimum of 1 shipped AAA title for the US market.
• Strong understanding of the current video games landscape and modern social marketing tactics.
• Strong spoken/written communicator for partner, media, and business audiences.
• Have an affinity for pop culture, legendary brands in television and film.
• Experience working with global partners to build and execute social strategies, manage internal and partner stakeholders and navigating layered approval processes.
• Intermediate skills in Photoshop, Premiere, Sprinklr and TalkWalker.
• Great interpersonal communication skills – able to help others and ask for help when needed.
• Experience working with both creative minds and corporate entities.
• Self-starter and strong team player who can work independently and responsibly.