Responsibilities

• Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands women’s content.
• Plan and implement new social media strategies on all platforms, monitoring social media trends and providing innovative ideas and concepts to support brand initiatives.
• Collaborate with creative, marketing, merchandising, and communications teams to ensure brand consistency.
• Create and manage a social media content calendar across all platforms.
• Community management - Monitor and facilitate responses to social media posts and direct messages in partnership on all platform fostering engagement and growth.
• Track, analyze, summarize, and report on campaign performance, providing recommendations to improve engagement and follower count.
• Working with existing talent and sourcing new partnerships to support business needs.
• Review all content before it’s posted, ensuring accuracy and brand consistency.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Demonstrates high level of quality work, attendance and appearance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 2-5 years of work experience in Social Media
• Highly proficient with all social media platforms, including Meta, TikTok, X (Twitter), and Pinterest. Snapchat experience preferred.
• Knowledge of social media planning tools, Sprout social preferred.
• Must be extremely well organized, work well under pressure and be a strong problem solver
• Self-motivator with good initiative
• Experience meeting multiple deadlines
• Strong communication, customer service, time management and organizational skills.

Preferred

Benefits

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, Dental, Vision and Life Insurance.
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.