Social Media Lead, Emerging Sports

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive the social media strategy and content for a major sports brand, coordinating cross-functional plans and performance with agencies and partners.

  • Own social content calendars and cross-functional alignment
  • Must-have: 3–5 years of social media experience with Facebook/Instagram/Twitter/YouTube
  • Standout: Cross-team coordination with retailers and agencies

Job Description

Responsibilities

  • Assist the Director and VP of Marketing in establishing a social media strategy across all platforms, focusing primarily on but not limited to Facebook, Instagram, YouTube, and Twitter.
  • Create content calendars, align and communicate plans with full marketing team (e.g. partnerships, marketing design, product marketing) and cross-functional partners (CX, product, engineering, legal), as well as DICK’S Sporting Goods social media and PR teams.
  • Create and post social media content, including use of video and graphics editing software, coordination and approval with content providers, and management of social posting software (e.g. Sprout).
  • Monitor social media performance analytics; create and share performance reporting on a weekly and monthly basis. Coordinate performance analysis and optimization improvements with media agency.
  • Respond and engage with social media community on a frequent (3-5x per day) and on-going basis to foster engagement and build an identity as a social-forward brand.

Requirements

  • Bachelor's Degree
  • 3-5 years experience
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Social posting/monitoring tools (e.g. Sprout, Hootsuite)
  • Video, graphics editing tools
  • Video and graphics production
  • Social media ad buying and performance measurement
DICK'S Sporting Goods logo

DICK'S Sporting Goods

YOU LIVE AND BREATHE SPORTS. SO DO WE.In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission.Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors.Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve.If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobsHeadquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.To learn more about DICK'S visit our:Investor Relations Page: investors.dicks.comCheck Out Our Sideline Report: investors.dicks.com/news/sideline-reportSearch & Apply for Jobs: dicks.com/jobs

Founded in 1948
Coraopolis, Pennsylvania, USA
33K employees (1,415 in marketing)

Traffic Signals

Monthly Visitors
169.4K
Monthly Google Ads Budget
$153
Traffic Source Mix
Search
44.5%
Direct
47.2%
Referral
6.9%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~33.4K

Marketing Team

Marketing Team Size
1,018 (3% of company)
Median Career Experience
14 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$3.5B
Last Raise
$2B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $2B
  • Jan 2022
    Post IPO Debt • $1.5B
  • Jan 1996
    Private Equity

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