Social Media Lead

New York City, NY (Remote)

$145K/yr – $160K/yrSenior LevelFull time

Posted 17 hrs ago

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Job Summary

Own the end-to-end social content program, driving strategy execution, rapid short-form video production, and calendar-driven workflows while partnering with leadership to surface content opportunities tied to partnerships, events, and community.

  • Own social content execution across platforms and formats.
  • Lead video editing, captioning, and packaging for distribution.
  • Shape a repeatable content operating rhythm and cross-functional collaboration for scalable impact.

Job Description

Responsibilities

  • Execute Circle’s social content strategy across channels, helping translate direction into strong, platform-native output.
  • Produce and publish social-first content with a strong emphasis on short-form video.
  • Edit video independently, including cutting clips, shaping hooks, writing captions, and packaging content for distribution.
  • Build and maintain the content operating rhythm, including calendar management, capture workflows, and coordination across teams.
  • Partner with leadership and other stakeholders to identify content opportunities tied to partnerships, events, community, and customer stories.
  • Collaborate on longer-form content development so shoots are designed with short-form distribution in mind from the start.
  • Attend Circle’s events and key moments to capture content and support Circle’s presence on social (this role will require travel up to 25% of the time).
  • Track leading indicators like non-follower reach, watch-through, saves, shares, and cadence consistency, and use them to improve execution over time.
  • Bring practical recommendations on formats, workflows, and content opportunities based on what’s working.

Requirements

  • Experience creating content for a tech, SaaS, creator economy, or community-led brand, with a clear understanding of how those audiences engage with social content.
  • Video editing and production skills, including the ability to work independently in Adobe Premiere or a comparable professional editing tool to create polished short-form content quickly.
  • Deep fluency across platforms like Instagram, TikTok, YouTube, and LinkedIn, with a solid grasp of what each platform is rewarding and how non-follower reach compounds over time.
  • A clear point of view on what earns attention on social, with the ability to identify what’s working, what isn’t, and why.
  • Awareness of the social and creator economy landscape, including fluency in how brands in our space are showing up today and what separates the ones that break through.
  • Comfort being on camera when needed and capturing content independently in a fully remote environment.
  • Operational instincts and the ability to build repeatable systems for planning, capture, and cross-functional coordination.
  • Good judgment in cross-functional environments, with a clear understanding of how to support a long-term social strategy centered on non-follower reach and the ability to recognize when requests may conflict with those goals.
  • Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as most collaboration at Circle happens asynchronously.

Benefits

  • Circle offers U.S.-benchmarked compensation globally, equity in the company with ongoing refresh grants, and 35 days of paid time off each year.
  • We’re a remote-only team that comes together twice a year for company retreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth. Learn more in our Candidate Hub.
Circle logo

Circle

4.0 Glassdoor

Building the Internet Financial Platform — powered by USDC, Arc, and Circle Payments Network.

Founded in 2013
First, West Virginia, USA
1.3K employees (101 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
759.6K
Monthly Google Ads Budget
$105K
Traffic Source Mix
Search
32.4%
Direct
52.5%
Referral
8.4%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
75 (6% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.4B
Last Raise
$17.7M
Post IPO Secondary, 4 months ago

Funding History

  • Nov 2025
    Post IPO Secondary • $17.7M
  • Aug 2025
    Post IPO Equity • $260M
  • Aug 2025
    Post IPO Secondary • $1B

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