Social Media Lead

Chicago, IL (Hybrid)

$147K/yr – $167K/yrSenior Level8+ years expFull time

Posted 16 hrs ago

Job Summary

Own and shape a differentiated social strategy and content across major platforms, turning AI and future-of-work concepts into engaging content, with hands-on video creation and data-informed decision making; collaborate with a cross-functional team to drive growth and thought leadership in a tech/B2B brand.

  • Own social strategy and content direction across key platforms
  • Create video-first content and leverage data to inform ideas
  • Collaborate with cross-functional teams to drive growth and thought leadership

Job Description

Requirements

  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
  • 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
  • A track record of building differentiated social strategy and content — not just executing against an existing calendar.
  • Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels.
  • Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job.
  • Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view.
  • Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft.
  • Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with
  • Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
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Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Salaries

Posted range

$147K/yr – $167K/yr

Taken straight from the job posting.

See all Asana salaries

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Social Media Lead

Asana · Chicago, IL · Hybrid