Responsibilities

• Create and post content for TikTok, Instagram, Facebook, and other relevant social platforms
• Shoot short-form videos, photos, Reels, Stories, and TikToks throughout the fair
• Feature our Pumpkin Bar Funnel Cake, including how it's made, customer reactions, behind-the-scenes content, and the people working in our stand
• Look for creative opportunities to capitalize on trends and conversations happening during the State Fair
• Interview customers and capture reactions to our food
• Create content showing the atmosphere, crowds, employees, and day-to-day experience of operating at the Minnesota State Fair
• Help promote special offers, including our Blue Ribbon Bargain Book coupon
• Respond to and interact with comments and social media engagement when appropriate
• Monitor which posts and videos are performing well and adjust content accordingly
• Help build a library of quality photos and videos that Taulelle Concessions can continue using after the fair

Requirements

• Understands TikTok, Instagram Reels, Facebook, and short-form video
• Enjoys creating content and isn't afraid to try new ideas
• Has a good eye for what makes people stop scrolling
• Is comfortable approaching and talking with customers
• Can shoot good-quality video with a smartphone
• Understands basic video editing, captions, music, hooks, and social media trends
• Can work independently without needing to be told exactly what to film or post every hour
• Is dependable and comfortable working in the busy, fast-paced environment of the Minnesota State Fair
• Has a positive personality and represents our business professionally
• Experience is helpful, but creativity, initiative, and an understanding of social media are more important to us than a long résumé.

Benefits

• Admission to the Minnesota State Fair will be provided when working.