Responsibilities

• Own TRACE’s organic presence across TikTok and Instagram
• This is a hands-on role. Take ideas from concept through filming, editing, writing, publishing, and learning from what happens next
• Create original short-form content for TikTok and Instagram
• Make presale understandable within seconds without overexplaining it
• Turn products, prices, shopping decisions, user behavior, and cultural moments into compelling stories
• Build recurring formats and a voice people recognize as TRACE
• Turn comments and DMs into relationships, content ideas, and product insight
• Collaborate with founders and creators on concepts, content, and production
• Track what drives signups, listings, bids, referrals, and creator interest

Requirements

• You’ve personally made excellent social content and can show us the work
• You understand TikTok and Instagram as cultures, not just distribution channels
• You can take a rough idea through concepting, filming, editing, writing, and publishing
• You’re deeply interested in fashion, shopping behavior, creators, and internet culture
• You have strong creative judgment and can move quickly without losing the details
• You’re curious about performance data and willing to change your approach based on what you learn
• You’re comfortable working closely with founders in an early-stage environment
• 2–4 years of relevant experience across social media, content creation, community, or brand marketing. That experience might come from a consumer brand, startup, agency, publication, creator role, or your own channels
• Exceptional work and creative judgment matter more to us than the number of years on your resume.

Benefits

• equity and benefits