Responsibilities

• The Instagram Manager will plan, create, and schedule high-quality Instagram content (posts, Stories, Reels) that showcases independent food and drink spots and drives audience engagement.
• developing and executing platform-specific content strategies, managing the content calendar, and optimizing posts for reach, engagement, and follower growth.
• The person in this role will engage with the community by responding to comments and messages, interacting with followers and partner venues, and identifying opportunities for collaborations.
• Day-to-day tasks also include analyzing performance metrics, reporting insights, testing new formats and trends, and coordinating with internal stakeholders to ensure brand consistency and effective campaigns.

Requirements

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with a focus on Instagram growth and engagement
• Proven ability in Content Strategy and Writing, including planning content calendars and crafting compelling, on-brand captions
• Excellent Communication skills for collaborating with internal teams, independent venues, and online communities
• Demonstrated experience managing an Instagram account or similar social channel for a brand or organization
• Familiarity with Instagram analytics, social media scheduling tools, and basic visual storytelling best practices
• Highly organized, self-motivated, and comfortable working independently in a remote environment
• Passion for food, drink, and supporting independent businesses; experience in hospitality or local marketing is a plus
• Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent practical experience

Preferred

• experience in hospitality or local marketing is a plus