Social Media & Influencer Marketing Specialist at Hot 8 Yoga | Beverly Hills, CA | $71K/yr – $75K/yr

Hot 8 Yoga

Social Media & Influencer Marketing Specialist

Beverly Hills, CA (On-site)

$71K/yr – $75K/yrMid Level3+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive social content strategy and creator partnerships for Hot 8 Yoga’s multi-channel presence.

Own organic social strategy and day-to-day execution across key platforms
Must-have: 3+ years in social media, content creation, or digital marketing
Standout: Proficiency in short-form video (Reels/TikTok) and influencer partnerships

Job Description

Responsibilities

Manage organic social media strategy and day-to-day execution across Hot 8 Yoga’s social platforms including Instagram, TikTok, YouTube, and emerging channels
Shoot, edit, and produce social-first content including short-form video, Reels, TikToks, and still photography that highlights classes, instructors, studio culture, and community
Act as Influencer Relations Liaison, building and managing relationships with creators, local influencers, and brand partners for collaborations, studio visits, and campaign activations
Coordinate influencer partnerships including outreach, booking, deliverables, and tracking performance for both organic and paid campaigns
Collaborate with the Marketing, Creative, and Studio Operations teams to execute content that aligns with brand initiatives, seasonal campaigns, and studio programming
Capture content across studio locations, community events, teacher trainings, and brand partnerships
Manage the social media posting calendar and caption copy, ensuring consistency in voice, timing, and messaging across platforms
Oversee daily community management, responding to comments, DMs, and community inquiries in a timely and brand-aligned manner
Monitor social performance and provide monthly reports with insights on engagement, audience growth, and campaign effectiveness
Identify and implement emerging social media trends to keep Hot 8 Yoga’s content fresh, culturally relevant, and engaging

Requirements

3+ years of experience in social media management, digital marketing, or content creation
Strong creative eye with knowledge of visual storytelling, composition, color, and brand aesthetics
Proven experience creating high-performing short-form video content for Instagram Reels and TikTok
Experience working with influencers, creators, or brand partnerships
Ability to think creatively and react quickly to trends and cultural moments with brand-relevant content
Proficiency in Adobe Creative Suite, CapCut, or other social video editing tools
Highly organized self-starter with excellent time management and communication skills
Comfortable working on-site capturing content at studios, events, and activations

Hot 8 Yoga

Hot 8 Yoga brings a new level of yoga and is devoted to offering the best yoga experience possible. We are the Hottest. Cleanest. Most Connected hot yoga studio in Los Angeles. We have unique eco-friendly designed rooms with state of the art climate control, spacious locker rooms complete with showers, and plenty of free parking. Hot 8 Yoga is designed to foster a transition from the bustle of the street into a calm oasis in which to heighten sensory awareness, nurture the body and prepare the individual for a revitalizing experience.Hot 8 Yoga offers great variety of classes, focusing on strength, flexibility, and balance with a holistic approach of nurturing the spirit. We offer over 100 classes per week at various levels of intensity. Our classes include Hot Yoga, Hot Power Fusion, Hot Power Yoga, Hot Yoga Sculpt (with weights), and Hot Yoga Barre. Our instructors are devoted to instill confidence and motivate you to evolve with your practice. Hot 8 Yoga will help you shape, tone and improve your body, reduce stress, control weight, relieve lower back pain, improve skin quality, detoxify and more.

Founded in 2010

Santa Monica, California, USA

275 employees (14 in marketing)

hot8yoga.com