Social Media & Influencer Manager at Graf Lantz | Los Angeles, CA

Graf Lantz

Social Media & Influencer Manager

Los Angeles, CA (Hybrid)

$75K/yr - $100K/yr (Est.)Mid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own social strategy and daily publishing across major platforms to build Graf Lantz’s premium brand voice and community.

Must-have: 3–6 years managing social for consumer brands (eCommerce, fashion).
Standout: End-to-end creator/influencer relationships and calendar-driven content planning.

Job Description

Responsibilities

Lead organic social strategy and execution across Instagram, TikTok, YouTube, Pinterest, Threads, and LinkedIn.
Translate Graf Lantz’s brand pillars, tone of voice, and product roadmap into platform-native content that feels thoughtful, relevant, and distinctly on brand.
Stay informed on evolving platform behavior and cultural trends, applying insights selectively to support brand and business goals.
Plan and maintain a social content calendar aligned with seasonal moments, product launches, and key brand initiatives.
Write clear, confident captions with an editorial sensibility that reflects Graf Lantz’s voice.
Serve as the primary brand voice across social channels, engaging with comments, messages, and customer conversations in a timely, considered manner.
Build authentic relationships with customers, followers, and brand advocates through consistent, human interaction.
Use sound judgment to identify and escalate feedback, issues, or opportunities to Marketing leadership or the Customer Experience team.
Own creator and influencer relationships from discovery through execution, including outreach, vetting, gifting, briefing, and follow-up.
Manage affiliate partnerships and maintain ongoing coordination with agency partners.

Requirements

3–6 years of experience managing social media for a consumer brand, ideally within eCommerce, lifestyle, fashion, or design-led industries.
Hands-on experience managing multiple social platforms, with strong instincts for platform-specific content and audience behavior.
Experience working with influencers or creators, including outreach, briefing, content review, and performance tracking.
Strong writing skills, with the ability to craft on-brand captions and thoughtful community responses.
Comfort creating and editing short-form content using tools such as CapCut, Canva, or Adobe Creative Suite.
Highly organized and detail-oriented, with the ability to manage content calendars, timelines, and multiple workstreams simultaneously.
Data-aware and curious, with experience using performance insights to guide content decisions.
Confident cross-functional collaborator who works effectively with Creative, Brand, Performance, and Customer Experience teams.
Self-starter who thrives in a lean environment and takes ownership of channels end-to-end.
Genuine appreciation for well-designed products, thoughtful storytelling, and premium brand experiences.

Benefits

Graf Lantz offers an outstanding company culture, competitive salary; medical, dental and vision insurance; life insurance; a retirement plan; paid vacation, sick time, and holidays; plus employee discounts on all Graf Lantz products.

Graf Lantz

Graf & Lantz is a Los Angeles based design studio that reinterprets traditional but luxe materials into modern, minimalist men's & women's bags, home and small accessories. Featuring mainly German merino wool felt, leather and canvas textiles Graf & Lantz creates functional lifestyle pieces that embrace form, style and accessibility. For more information on the brand please visit their website www.graf-lantz.com.

Founded in 2009

Los Angeles, California, USA

10 employees (2 in marketing)

www.graf-lantz.com