Social Media Growth & Content Strategist

Burbank, CA (On-site)

$60K/yr – $100K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive organic social growth for a regulated services brand by turning complex legal topics into approachable video content across Instagram, TikTok, YouTube Shorts, and Facebook, with hands-on scripting, filming, editing, and performance-driven optimization.

  • Growth ownership: define platform-specific strategies and a consistent publishing cadence.
  • Content engine: develop scripts, storyboards, and engaging hooks that humanize attorneys and explain topics clearly.
  • Performance-informed iteration: align organic content with paid efforts and refine based on real-time analytics.

Job Description

Responsibilities

  • Develop and execute a clear growth strategy across Instagram, TikTok, YouTube Shorts, and Facebook
  • Create content that builds followers, trust, engagement, and inbound leads
  • Identify and adapt trends in a way that fits a professional legal brand
  • Turn complex legal topics into compelling, easy-to-understand content
  • Ensure consistency in brand voice, tone, and visual presentation
  • Generate creative ideas that humanize attorneys and showcase the firm’s impact
  • Write scripts and outline storyboards for short-form video content
  • Create a balanced mix of educational, emotional, serious, and culturally relevant content
  • Develop strong hooks that capture attention within the first few seconds
  • Maintain a consistent publishing cadence focused on quality and relevance

Requirements

  • Bilingual in English and Spanish
  • 3–5+ years of hands-on social media growth experience
  • Proven success growing social accounts organically
  • Strong portfolio showcasing short-form video content (Reels, TikTok, YouTube Shorts required)
  • Experience writing scripts and building content concepts
  • Hands-on experience filming and editing video content
  • Deep understanding of platform algorithms and audience behavior
  • Ability to direct and coach on-camera talent

Preferred

  • Experience in legal, insurance, healthcare, or other regulated industries
  • Experience collaborating with paid social teams
  • Familiarity with analytics tools and performance tracking
The Dominguez Firm, LLP. logo

The Dominguez Firm, LLP.

The Dominguez Firm is one of the most widely recognized and successful personal injury law firms in Greater Los Angeles, with a proud success record of over $1 billion* won for injured accident victims. For over thirty years the firm has championed the rights of injured clients in thousands of cases involving all sorts of accidents and injuries throughout Southern California. With a legal staff of over 120, The Dominguez Firm is a proven powerhouse personal injury law firm with the experience, resources, recognition, and results that most other injury law firms lack. The firm’s seasoned award-winning team of trial lawyers have won multi-million-dollar verdicts and results in serious injury and wrongful death cases. The firm’s excellence and litigation prowess are recognized by other lawyers that refer the seriously injured to The Dominguez Firm. Moreover, our attorney staff has been recognized, awarded, and honored by top professional attorney associations as well as by client testimonials that serve to highlight our amazing success record.The Dominguez Firm employs more than 130 professionals. Our in-house team includes highly skilled trial attorneys, paralegals, case managers, investigators, experts and intake specialists. Many of our attorneys have been recognized with multiple awards and honors for their record-breaking settlements and verdicts.Our continued success can be attributed to our commitment to providing quality legal representation for every sector of society. There is no better feeling than seeing our clients achieve justice. If you are looking for a law firm that encourages open communication, professional growth and a team approach, look no further than The Dominguez Firm.Our Benefits: Medical (HMO/PPO options)Dental (HMO/PPO options)VisionLife and AD&DAflacCollege Tuition BenefitFlexible Spending Accounts Wellness EAP Support 401(k) Savings PlanPet Insurance Vacation PaySick PayHoliday Pay

Founded in 1987
Los Angeles, California, USA
72 employees (6 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$12.9K
Traffic Source Mix
Search
43.4%
Direct
41.1%
Referral
10.5%
Social
3.6%
Paid
1.1%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
5 (7% of company)