Responsibilities

• Viral Ideation & Trend Analysis (Core Responsibility)
• Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts
• Identify daily/weekly viral formats, hooks, and content styles
• Generate and propose high-performing content ideas daily/weekly
• Adapt trends to brand niches and marketing objectives
• Develop multiple angles, hooks, and variations for each content idea
• Analyze why content goes viral (hooks, pacing, psychology, structure)
• Continuously bring fresh ideas to improve reach and engagement
• Content Strategy & Social Media Calendar (Core Responsibility)
• Independently create and maintain weekly and monthly content calendars for assigned brands
• Translate viral ideas and trends into structured posting plans
• Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)
• Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)
• Continuously update calendars based on trends, campaigns, and performance
• Ensure all planned content is organized, approved, and ready for execution
• Content Execution & Publishing

Requirements

• 1–3 years experience in social media management or content execution
• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts
• Strong ability to identify trends and create viral content ideas
• Proven experience creating and managing content calendars
• Strong organizational and time management skills
• Ability to manage multiple brands simultaneously
• Strong communication and coordination skills in remote setups

Preferred

• Experience working in a marketing agency
• Basic video editing skills (CapCut, Premiere, etc.)
• Understanding of UGC and performance-driven content
• Familiarity with social media scheduling and analytics tools

Benefits