Social Media & Event Marketing Intern (Summer, Part-time)

Westfield, MA (On-site)

$15/hr – $17/hrIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own the social content engine for a beer focused taproom by shooting and posting 2 short form videos weekly, growing the TikTok presence and repurposing content for Reels/Shorts, while driving visits and event attendance.

  • Content Ownership: Film, edit, and post for TikTok and repurposed platforms; plan one event to drive real attendance and sales.
  • Channel Growth: Launch and grow TikTok presence with cross platform repurposing for IG Reels, Facebook Reels, and YouTube Shorts.
  • Performance & Outcomes: Track views, engagement, RSVPs and provide weekly recap while coordinating a small brewery event to boost visits and revenue.

Job Description

Responsibilities

  • Create and post approximately 2 short-form videos per week.
  • Help launch and grow Great Awakening’s TikTok presence.
  • Repurpose content for Instagram Reels, Facebook Reels, and YouTube Shorts.
  • Film and edit content featuring beer releases, food specials, events, taproom atmosphere, staff, and behind-the-scenes moments.
  • Create clear calls to action that encourage people to visit, try featured items, attend events, or share content.
  • Plan and promote one small brewery event designed to drive real attendance and sales.
  • Track basic performance, including views, likes, comments, shares, follower growth, customer mentions, and event RSVPs.
  • Provide a brief weekly recap of content activity and results.

Requirements

  • Currently working towards or graduated with a bachelors degree in marketing, social media marketing or related field.
  • Creative and comfortable making short-form videos.
  • Familiar with TikTok, Instagram Reels, Facebook Reels, and/or YouTube Shorts.
  • Interested in food, beer, events, restaurants, breweries, or local marketing.
  • Reliable, professional, and organized.
  • Comfortable filming in a public taproom environment.
  • Able to write fun, clear, brand-appropriate captions.

Preferred

  • Examples of social media content, video editing, photography, or creative work are a plus.

Benefits

  • Employee discount
  • Flexible schedule
  • Referral program
  • Beer Allowance of one 4-pack each month (21+)
  • 20% merchandise and food discount
  • Birthday perks
  • One complimentary food item during work shifts