Social Media Director at Word on Fire Catholic Ministries | Rochester, MN

Word on Fire Catholic Ministries

Social Media Director

Rochester, MN (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own the digital narrative for a high profile religious leader, turning cultural moments into reach while protecting a reverent, intellectual brand across global social platforms.

Growth & PR engine: shape public conversations, respond to moments, and manage real-time risk at scale.
Voice & content integrity: translate theology into accessible, high-quality digital assets that reflect Catholic teaching with dignity.
Audience expansion: drive evangelization to nones and secular audiences with a strategic multi-channel growth plan.

Job Description

Responsibilities

Work in close partnership with CEO and executive leadership to direct the overarching digital narrative for Bishop Robert Barron, ensuring his voice serves as the primary catalyst for cultural engagement across all global social media platforms
Present high-impact initiatives to the CEO that provide influential cultural moments as points of contact between Bishop Barron and his intended audience; apply a strategic approach to social positioning and communications
Consistently reinforce the core identity of Word on Fire through social channels, i.e. the teaching, preaching, and person of Bishop Robert Barron; uphold the dignity of his person and the Church's teachings
Anticipate and capitalize on high-stakes cultural moments, positioning Bishop Barron to engage in these moments proactively rather than reactively
Steward Bishop Barron’s digital reputation with a deep understanding of public relations, ensuring that social media engagement functions as a sophisticated PR engine that protects and promotes the mission of Word on Fire
Craft and execute a multi-platform growth strategy that prioritizes reach into the "nones" and secular demographics, leveraging Bishop Barron’s unique charism for evangelization
Monitor digital sentiment and cultural shifts, ensuring the apostolate pivots quickly to protect and elevate Bishop Barron's voice
Oversee the aesthetic and intellectual integrity of all content, ensuring that every short-form video, long-form discourse, and visual asset reflects the excellence and dignity of Word on Fire’s brand
Cultivate strategic, high-level relationships with global digital influencers and media personalities to facilitate collaborative opportunities
Translate complex theological and philosophical insights into high-impact digital assets that resonate with a global audience while maintaining the rigor of the Catholic intellectual tradition

Requirements

Extensive experience managing the digital presence of a high-profile public figure, major talent, or political leader, with a proven track record of successful reputation management
7 years of leadership in digital strategy or talent management within high-pressure, 24/7 media environments
A sophisticated understanding of \"celebrity\" or public-intellectual dynamics, including the ability to navigate the nuances of a person-centric brand
High-level strategic autonomy, demonstrated by the ability to move an organization from a defensive posture to a proactive, trend-setting digital presence
Expert-level knowledge of social media as a PR tool, with the instinct to manage rapid-response situations and high-stakes cultural moments
Exceptional ability to internalize and amplify the specific voice, tone, and cadence of Bishop Robert Barron
Deep familiarity with the Catholic intellectual tradition and the teachings of the Church
Ability to work irregular hours and travel as necessary to provide real-time digital coverage for the Bishop Barron’s events and public appearances
Commitment to the mission of Word on Fire

Nice to Have

Master’s degree in Theology, Philosophy, or a related field
Direct experience in crisis communications or digital public relations
Experience managing digital accounts with a global reach exceeding one million followers

Benefits

Work-from-home Wednesdays and up to 20 additional work-from-home days throughout the year
Several 100% Word on Fire-paid insurance benefits: life, short-term disability, and long-term disability
Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and hospital indemnity
A retirement plan with a 3% target employer contribution
Generous paid time off and paid holidays
Paid parental leaves at 100% of base salary
Access to Word on Fire’s incredible wealth of content and resources and more!
Word on Fire is offering a minimum $25,000 relocation/sign-on bonus for the Social Media Director position.

Word on Fire Catholic Ministries

Word on Fire Catholic Ministries is a nonprofit global media apostolate that supports the work of Bishop Robert Barron and reaches millions of people to draw them into— or back to— the Catholic faith.Bishop Robert Barron is the founder of Word on Fire Catholic Ministries and Bishop of the Diocese of Winona-Rochester. He is also the host of CATHOLICISM, a groundbreaking, award-winning documentary about the Catholic faith, which aired on public broadcasting stations.

Founded in 2000

Washington, District of Columbia, USA

78 employees (31 in marketing)

www.WordOnFire.org