Social Media Director at nothing else | San Diego, CA | $90K/yr – $105K/yr

nothing else

Social Media Director

San Diego, CA (Hybrid)

$90K/yr – $105K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the social content engine for a beauty-forward brand, shaping omnichannel strategy, daily platform-native content, and 24/7 community engagement while tying outcomes to DTC via affiliates and TikTok Shop. Build influencer seeding, optimize storefronts, and continuously measure impact on traffic and sales.

Ownership: brand narrative across platforms and the content engine for daily performance.
Audience & channels: social followers, beauty/wellness shoppers, TikTok Shop storefronts, and creator partnerships.
Performance: track social-to-DTC traffic and affiliate sales to feed the acquisition funnel.

Job Description

Brand Strategy & Narrative: Develop and execute an omnipresent social media strategy across digital platforms.
Omnipresent Content Creation: Conceive, shoot, and edit high-performing, platform-native short-form video and high-contrast photography daily that protects our raw, minimalist aesthetic.
24/7 Community Cultivation: Own the daily conversational layer of the brand. You will live inside the comments and DMs, turning casual viewers into brand evangelists and keeping our social footprint active and engaged.
TikTok Shop & Affiliate Growth: Drive the creative and partnership engine for TikTok Shop, optimizing our storefront layout for discoverability and maximizing our creator affiliate pipeline.
Influencer Seeding: Build and scale a robust, scalable gifting network by cultivating relationships with beauty creators, micro-influencers, and aesthetic partners.
Performance Tracking: Monitor social-to-DTC traffic, track affiliate sales, and continuously optimize organic content to feed our customer acquisition funnel.

nothing else

Nothing Else is a sensitive skincare brand specializing in waterless products with plant-based preservatives. We are the world's first skincare company with a Bitcoin Reserve.

Founded in 2025

San Diego, California, USA

102 employees (15 in marketing)

thenothingelse.com