Social Media Director

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 days ago

Job Summary

Lead and scale a distributed social strategy practice, owning client strategy, performance optimization, and team development across multiple platforms.

  • Build and mentor a remote team of strategists, writers, and designers.
  • Own client relationships, strategic direction, and campaign execution with data-driven optimization.
  • Standardize processes to boost productivity and impact.

Job Description

Responsibilities

  • Department Growth & Team Leadership
  • Scale the Department: Build, lead, and mentor a high-performing distributed team of strategists, junior support members, freelance writers, and visual designers.
  • Process Optimization: Standardize workflows to maximize productivity, finding faster, simpler, and cost-effective ways to deliver top-tier results.
  • Team Development: Provide ongoing training, clear directions, and continuous guidance to elevate overall team capabilities in social strategy and client communication in a remote environment.
  • Client Strategy & Relationship Management
  • Serve as the primary lead for client-facing social strategy, seamlessly pitching, presenting, and managing client expectations across various industries.
  • Conduct deep competitive research and industry analysis to position clients ahead of market trends.
  • Translate client business goals into highly engaging, creative monthly organic social and influencer campaigns.
  • Campaign Execution & Platform Management
  • Oversee the creation, maintenance, and growth of client social media profiles across Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter), and emerging platforms.

Requirements

  • Location: Must reside and be legally authorized to work in the United States (100% Remote).
  • Agency Experience: Minimum of 68 years of dedicated professional organic social media and influencer marketing experience in a fast-paced agency setting.
  • Leadership Track Record: Demonstrated experience successfully growing a team and department structure.
  • Social Expertise: Comprehensive knowledge of social media platform algorithms, industry best practices, and campaign management tactics.
  • Communication: Exceptional written, verbal, and client-facing communication skills tailored for remote collaboration.
  • Technical & Analytical Skills:
  • Familiarity with social media ad management systems.
  • Google Analytics certification (preferred).
  • Basic SEO knowledge (preferred).
  • Creative Abilities: Experience in copywriting, creative writing, short-form video ideation, and asset direction (preferred).
Ignite Visibility logo

Ignite Visibility

4.2 Glassdoor

Ignite Visibility is an award-winning digital marketing agency focused on helping franchise and multi-location businesses grow through data-driven strategies and innovative technology. We currently work with over 90+ franchise brands and 2,500+ franchise locations, and are experts in both franchise development and consumer marketing, driving lead generation and fostering growth for every client.Our national-to-local execution model boosts local discoverability and delivers measurable results. Specializing in SEO, paid media, social media advertising, content marketing, digital PR, website design and development, and more, Ignite provides comprehensive solutions to help brands scale efficiently. This year, we're excited to introduce Rallio, our AI-powered social media management platform, which includes directory listings, review generation, and social content management.

Founded in 2013
San Diego, California, USA
304 employees (180 in marketing)
81% recommend to a friend
81% CEO approval

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Feb 2023
    Private Equity

Traffic Signals

Monthly Visitors
96.6K
Monthly Google Ads Budget
$39.2K
Traffic Source Mix
Search
48%
Direct
39.2%
Referral
9.5%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~307

Recent News

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Social Media Director

Ignite Visibility · USA · Remote