Social Media Director at FM | Boston, MA

Social Media Director

Boston, MA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead FM’s global executive social media and thought leadership program to amplify leadership and drive B2B impact.

Own the global social content operating model, editorial planning, publishing cadence, and performance optimization.
Must-have: 10+ years in major-brand social strategy with leadership responsibilities and enterprise governance.
Standout: Track record building executive thought leadership and cross-functional collaboration with Marketing, Communications, PR, and Legal.

Job Description

Responsibilities

Own and continuously evolve FM’s global social media strategy aligned to business objectives, with a clear B2B point of view tailored to FM’s priority audiences (e.g., C-suite leaders, risk managers, brokers, and industry stakeholders).
Define a differentiated content and channel strategy that advances FM’s leadership narrative and supports priority initiatives (e.g., demand generation and product/industry programs).
Lead global platform expansion and governance, including launching and scaling region/country-specific presences where strategically important (mirroring the approach referenced internally, such as country-specific LinkedIn showcase pages).
Establish an experimentation roadmap to evaluate and launch new platforms and formats (e.g., emerging channels, new ad formats, influencer and creator partnerships), with clear business cases and success metrics.
Executive Social Media & Thought Leadership Engine
Build and run an executive social media program that amplifies the voices of FM leadership and subject matter experts, increasing visibility and credibility through consistent, high-quality thought leadership.
Partner closely with teammates in Marketing, Communications, PR, and key leaders to identify themes, craft narratives, and establish content that is authentic and aligned to business priorities.
Provide strategic counsel to senior leaders on social presence, platform behavior, and reputation considerations in high-visibility moments.
Execution Excellence: Content, Publishing, Community, and Campaigns
Own the global social content operating model: editorial planning, content development, publishing cadence, creative standards, community engagement, escalation, and performance optimization.

Requirements

Bachelors Degree.
Minimum of 10+ years’ relevant work experience required within the following areas:
Significant progressive experience leading social media strategy and execution for a major brand, including leadership responsibilities (team and/or agencies).
Demonstrated expertise in B2B social media with a track record of building credible thought leadership, influencing senior stakeholders, and connecting social to business goals.
Experience building and governing an enterprise social presence across multiple platforms, including channel strategy, content standards, and performance reporting.
Demonstrated excellent experience in both organic and paid social media.

Preferred

Experience in a complex, global, matrixed enterprise with multiple regions, businesses, and brand stakeholders.
Experience with executive communications and reputation-sensitive categories where governance and precision matter.
Familiarity with workforce enablement/ambassador programs and enterprise-wide social participation models.
Experience launching new platforms or scaling region-specific presences as part of a global strategy.

Benefits

generous health and well-being programs
a 401(k) and pension plan
career development opportunities
tuition reimbursement
flexible work
time off allowances
and much more.

FM

For nearly 200 years, FM has empowered businesses worldwide to manage risk, prevent loss, and build resilience. As a leading commercial property insurer, we are:✔️ Ranked #406 on the Fortune 500.✔️ Trusted by 1 in 4 Fortune 500 companies.✔️ Supported by nearly 6,000 employees worldwide.✔️ Driven by 1,900+ in-house loss prevention engineers. Whether scaling your operations, transitioning to renewable energy, or strengthening global supply chains, FM's scientific research, engineering expertise, and innovative solutions can help you navigate risk and protect your purpose. Are you interested in making a lasting impact? Discover rewarding career opportunities in fields such as engineering, underwriting, and more: 🔗 https://www.careersatfm.com

Johnston, Rhode Island, USA

7K employees (300 in marketing)

www.fm.com