Responsibilities

• Shoot and edit short-form video (Reels, TikTok, Shorts) on-site across all three dealerships — inventory walkarounds, employee spotlights, delivery moments, and events at our rooftops.
• Create engaging, scroll-stopping content across all platforms that keeps our audience engaged and keeps the Charles Barker brand top of mind-not just when someone’s ready to buy
• Capture content across every department to show the full standard of what makes us the “Obvious Choice for Luxury and Performance” — including but not limited to front-of-house and new arrivals, technicians troubleshooting on the racks in the shop, detail department's process, advisors greeting and assisting customers in the lane — positioning our white glove standards above the competition.
• Coordinate with sales, service, and management teams across all three locations to source timely content (new inventory, promotions, staff stories, community events).
• Own the day-to-day posting across Meta Platforms, TikTok, LinkedIn, Google Business Profile, and YouTube for each brand.
• Build and maintain a weekly & monthly cadence with editorial calendars tailored to each brand's voice — luxury/aspirational for Mercedes, value/friendly for the Used Car Warehouse, B2B/industry-credible for the Commercial Center.
• Maintain and build on our strong community partnerships across Hampton Roads- collaborating with local businesses and organizations for cross-promotion and joint content development
• Handle light community management — monitoring and responding to comments and DMs during business hours.
• Plan, launch, and manage paid campaigns in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Run a mix of awareness, website traffic, lead-generation, retargeting, and inventory/catalog campaigns against monthly budgets.

Requirements

• 2+ years of hands-on experience running paid social campaigns (Meta Ads Manager required; TikTok and/or LinkedIn Ads a strong plus) with real budget responsibility — not just boosting posts.
• A portfolio demonstrating short-form video you've personally shot and edited — raw, on-location style, not just polished commercial work.
• Working knowledge of Meta Business Suite, Instagram/TikTok/LinkedIn native tools, and Google Business Profile.
• Comfort managing multiple brand voices and multiple accounts simultaneously.
• Strong on-camera and on-the-floor comfort — this role requires being out on the lot, in the shop, and in the detail bay, not just behind a desk.
• Basic understanding of ad performance metrics (CTR, CPL, ROAS, impressions vs. reach)

Preferred

• Prior automotive or dealership marketing experience, including familiarity with OEM co-op advertising guidelines (especially relevant for Mercedes-Benz).
• Prior experience with dealership CRM/CMS platforms and inventory feed-based ad campaigns.
• Meta Blueprint certification (Media Buying or Marketing).
• Experience marketing to both consumer and B2B/commercial audiences.
• Familiarity with mobile editing tools (CapCut, Adobe Premiere Rush) and quick-turn graphic design (Canva, Adobe Express).

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance