Social Media and Digital Marketing Manager at Island Craves Kauai | Kapa‘a, HI | $1K/mo – $5K/mo

Social Media and Digital Marketing Manager

Kapa‘a, HI (Hybrid)

$1K/mo – $5K/moMid LevelPart time

Posted 2 months ago

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Job Summary

Build and own Island Craves Kauai’s social presence by shaping cross-channel content and campaigns that turn online engagement into restaurant foot traffic and repeat visits.

Cross-channel Strategy: Develop and execute social plans across Instagram, TikTok, Facebook, and Google Business Profile to attract local diners.
Content & Campaigns: Create and edit food-forward content (Reels, photos, graphics, stories) and run promotional campaigns that drive visits and repeat business.
Analytics & Community: Monitor performance, respond to feedback, and stay ahead on digital trends to optimize spend and engagement.

Job Description

Responsibilities

Develop and execute social media strategies across: Instagram, Facebook, TikTok, Google Business Profile
Create engaging content including: Reels/videos, Photography, Graphics, Promotional posts, Stories and ads
Film and edit food-focused content that highlights our brand, menu, atmosphere, and promotions
Develop marketing campaigns and promotional ideas that drive customer traffic and repeat business
Manage and optimize paid advertising campaigns through Meta/Facebook Ads and other digital platforms
Monitor analytics, engagement, and campaign performance using social media and web analytics tools
Assist with branding initiatives and community engagement
Respond professionally to comments, reviews, and customer messages
Stay current on digital trends, food marketing trends, and competitor activity

Requirements

Experience in social media management, digital marketing, or content creation
Strong understanding of Instagram Reels, TikTok, and current social media trends
Experience with Facebook/Meta Ads preferred
Skills in photography, video editing, and graphic design
Familiarity with Canva, Adobe Creative Suite, Hootsuite, Buffer, or similar tools preferred
Strong communication and organizational skills
Ability to work independently and bring creative ideas consistently
Restaurant, hospitality, or food marketing experience is a major plus