Social Media & Digital Content Manager at Travel Leaders Network | USA

Travel Leaders Network

Social Media & Digital Content Manager

USA (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead a multi-channel social program with a focus on strategy, content creation, and optimization for Travel Leaders Network across US/Canada, including AI-driven content and video storytelling.

Own multi-channel social strategy and content that aligns with brand voice and travel advisor value.
Must-have: 6+ years in social media marketing with strong storytelling and content creation.
Standout: Hands-on production and cross-functional collaboration across Paid & Organic Social.

Job Description

Responsibilities

Drive Organic Social Strategy, Growth and Development across all digital and social channels including Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn as well as Blog and other website content.
Spot Trends, Drive Insights: Lead trendspotting and social listening to translate cultural insights into strategic opportunities that drive performance
Own Performance & Optimization: Set performance tracking goals, analyze data, and work with the team to continue to optimize and grow channel performance.
Champion Social Across Organization: Share insights, educate staff and advisors, be an advocate for social media’s strategic value within the business.
Identify content strategies that reflect our brand identity, voice and persons while also incorporating individual product demographics, etc.. across all social and digital content.
Social Media Strategy and Visual Storytelling: Blend hands-on content creation while utilizing data-driven insights to craft and manage comprehensive social media content strategies that drive growth, engagement and leads across platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube for Social Media Programs in the US and Canada as well as Travel Leaders consumer facing social media channels.
Develop & Conceptualize visual story lines that sell not only the destination or experience but highlight the value of a travel advisor every step of the way
Produce & Shoot Photo & Video Content at meetings, events and in destination. In this role you should enjoy creating a vision for the storylines you’d like to tell while working closely with other teams in marketing and creative as well as external partners and travel advisors to coach them along the way providing direction and re-assurance in order to produce high quality end-product. This role may include some post-production editing depending on experience.
Deliver & Reformat Content for non-social marketing channels
Define, Develop and Execute YouTube strategy for the business including B2B & B2C

Travel Leaders Network

Travel Leaders Network (www.TravelLeaders.com), assists millions of leisure and business travelers annually, and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry. Representing approximately 6,800 travel agency locations across the United States and Canada. Travel Leaders Network’s award-winning Agent Profiler agent locator, marketing, technology, supplier partnerships and educational programs empower member agencies to differentiate themselves in the marketplace, grow their business and lead the industry. Travel Leaders Network is a Travel Leaders Group LLC company.Travel Leaders Group (www.travelleadersgroup.com) is transforming travel with a commitment to our vacation and business travel clients through our progressive approach toward each unique travel experience. Having already assisted millions of travelers, Travel Leaders Group manages leisure, business and franchise travel operations under a variety of diversified divisions and brands. With over 7,000 agency locations, Travel Leaders Group ranks as one of the industry’s largest traditional travel agency companies.

Founded in 1994

Minneapolis, Minnesota, USA

1.3K employees (48 in marketing)

bit.ly/TravelLeadersHome