Responsibilities

• Develop and execute digital content strategies that elevate programs, events, and opportunities through engaging storytelling
• Translate organizational priorities into clear, audience-centered content themes and narratives
• Lead the development of content calendars and production workflows to ensure consistent, high-quality output across platforms
• Create and oversee the production of short-form and visual content (e.g., social posts, reels, stories, graphics, captions, email content)
• Collaborate with student engagement and events teams to identify stories, moments, and opportunities to showcase student experiences and outcomes
• Maintain strong editorial standards, tone, and brand voice across all digital channels
• Stay current on social and digital trends and apply insights to keep content fresh, relevant, and engaging
• Own and manage the organization’s core digital and social media platforms (student-facing), with a focus on building engagement and community among student audiences
• Ensure content is optimized for platform-specific formats, accessibility, and user experience
• Monitor audience engagement and respond to trends, feedback, and emerging opportunities in real time

Requirements

• 2-4 years of experience in social and digital content creation
• Natural storyteller, socially native, content obsessed
• Strong writing skills
• Proven success in creating and managing digital content creation and campaigns
• Fluency in analytics, reporting, and performance optimization
• Excellent project management, organizational, time-management and cross-functional collaboration skills
• Hyper-organized, ability to think ahead and out of the box and a desire to be innovative in approach and continuously develop
• High level of independence, energy, and integrity; demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility
• Able to thrive in a fast-paced environment, balancing competing priorities while staying organized and detail-oriented
• Outstanding interpersonal and communication skills and ability to influence

Preferred

• CUNY grad/CUNY experience is a plus

Benefits

• generous PTO package, including unlimited sick days, Health, Dental and Vision Insurance and Matching 401(k)