Responsibilities

• Social Media Presence: Build and execute a 14-day rolling content calendar across Instagram and TikTok. Keep the brand alive and active every single day. Daily stories, weekly reels, real community engagement.
• Content Creation: Ideate, shoot, edit, and post original short-form content that makes people stop scrolling. Partner spotlights, founder moments, mystery bag unboxings, memes, UGC collabs, street-style NYC content.
• Influencer Pipeline: Find the right creators, build real relationships, and close collabs that actually move the needle. You know how to make this feel like a partnership, not a transaction.
• Graphic Design and Visual Assets: Design assets that make people do a double take. Social graphics, website visuals, app assets, email headers, billboards, coupon cards, pitch decks, merch, stickers, partner materials.
• Brand Partnerships: Spot the right aligned brands, creators, and organizations and make things happen. Lead influencer relationships. Coordinate podcast collabs and broader awareness campaigns that expand our reach in ways that feel organic and exciting.
• Community Management: Be the human on the other side of the screen. Respond to comments and DMs. Repost customer love. Make every person who interacts with our brand feel like they are part of something.
• Team Building: Own and grow this function over time. Manage contractors. Build out the creative team as we scale. This starts as a one-person operation and grows into something much bigger with you leading it.

Requirements

• - Short-form video. Ideating, scripting, shooting, editing.
• - On-camera presence. You are comfortable and natural in front of the lens, doing street-style content, conducting interviews, and capturing real unscripted moments.
• - Graphic design across digital and physical formats. You have an eye and you know how to use it.
• - AI-native content creation. You know the leading AI tools for content creation and image generation and you are genuinely excited about them.
• You use Midjourney, RunwayML, CapCut AI, and whatever else is cutting edge right now to move faster and smarter in post-production.
• - Building influencer pipelines at scale across multiple markets, with the relationship skills to match.
• - Speed and consistency across multiple platforms and markets at the same time without dropping the ball.

Preferred

• Figma and UI/UX collaboration with engineers.
• Website design and management. Wix experience is a plus.
• Paid social experience across Meta, TikTok, Apple, Google, or Reddit.
• SEO basics.