Social Media Creative & Content Lead — Fashion / Jewelry Brand at FANCI GLOBAL | New York, USA | $80K/yr – $100K/yr

FANCI GLOBAL

Social Media Creative & Content Lead — Fashion / Jewelry Brand

New York, USA (On-site)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand storytelling and visual direction for FanciMe in the U.S., aligning campaigns, content, and creator partnerships.

Own creative direction for campaigns, launches, and social content across Instagram and TikTok.
Must-have: 5+ years in creative direction or brand roles with fashion/jewelry or lifestyle brands.
Standout: Based in New York with fast-paced, entrepreneurial experience.

Job Description

Responsibilities

Define and evolve FanciMe’s visual identity for the U.S. market
Lead creative direction for campaigns, photoshoots, and social content
Ensure consistent brand aesthetics across all platforms
Develop content concepts that highlight product storytelling and emotional connection
Guide social media content strategy across Instagram, TikTok, and other platforms
Collaborate with creators and photographers on content production
Lead creative execution for product launches and seasonal campaigns
Translate brand values into compelling visual narratives
Work closely with international teams across product, design, and marketing
Guide global content teams on visual standards and storytelling direction

Requirements

5+ years experience in creative direction, content strategy, or brand creative roles
Background in fashion, jewelry, beauty, or lifestyle brands preferred
Strong visual taste and understanding of modern brand aesthetics
Experience producing social-first content (Instagram, TikTok, etc.)
Comfortable working with creators, photographers, and production teams
Ability to thrive in a fast-paced, entrepreneurial environment
Based in New York

FANCI GLOBAL

FANCI GLOBAL is an international fine jewelry company founded on the belief that “jewelry speaks from the heart.” We design, manufacture, and market jewelry that transforms emotions into lasting symbols of love and connection.Founded in New York in 2017, FANCI GLOBAL owns and operates two distinct brands:Fanci Me – a lifestyle jewelry brand that highlights emotional connections and celebrates life’s everyday moments.Agvana – a lab-grown diamond brand redefining modern luxury through sustainable brilliance and craftsmanship.Today, FANCI GLOBAL generates over $160 million in annual sales worldwide and employs more than 400 people globally. Our jewelry is sold across the United States, Japan, China, and Europe, connecting customers everywhere with designs that celebrate both milestones and everyday joys.Headquartered in New York, we are committed to combining artistry, innovation, and sustainability. Each piece is thoughtfully designed to become part of life’s most meaningful chapters, making “I FANCI U” a universal symbol of heartfelt connection.🌍 Explore our websites:US: https://fanci.me/China: https://www.fanci.cn/Japan: https://www.rakuten.ne.jp/gold/fmjewelry/

Founded in 2012

New York, New York, USA

4 employees (2 in marketing)

www.fanciglobal.com