Pets Sanctuary

Social Media Coordinator

Denver, CO (Remote)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and drive the social voice for a nonprofit rescue with day-to-day content creation, campaign storytelling, and community management across LinkedIn, Facebook, and Instagram emotional storytelling across platforms.

  • Content ownership: publish diverse posts and adapt assets from partner shelters to tell adoption, fostering, and donor stories with warm, human captions.
  • Campaign leadership: plan and execute donation appeals and adoption/fostering campaigns, weaving in national dates and event-based content to move followers to act.
  • Community and measurement: nurture online relationships, monitor engagement, and report on follower growth, reach, and campaign impact to guide strategy.

Job Description

  • Content Creation and Publishing: Create, edit, and publish engaging content across LinkedIn, Facebook, and Instagram on a consistent daily and weekly schedule
  • Develop a mix of content formats including photos of rescued animals, adoption spotlights, success stories, behind the scenes posts, donor appreciation content, educational animal welfare posts, and campaign announcements
  • Write compelling captions, headlines, and calls to action that are warm, human, and true to the Pets Sanctuary brand voice
  • Source and edit photos and short videos of animals available for adoption and fostering, coordinating with our partner shelter network to obtain visual assets remotely
  • Adoption And Fostering Campaigns: Create dedicated social media content for animals ready for adoption or fostering, including profile posts, featured animal spotlights, and urgent appeal content for animals who have been waiting the longest
  • Monitor and respond to adoption and fostering enquiries received through social media and direct interested followers to the correct application process
  • Track which animals have been featured and follow up with success story content once they find their forever homes
  • Donation Campaigns: Plan and execute social media fundraising campaigns including annual giving campaigns, emergency fundraising appeals, and awareness campaigns tied to national animal welfare dates and events
  • Create emotionally compelling campaign content that clearly communicates the impact of donations on the animals we rescue
  • Monitor campaign performance and adjust content strategy based on engagement and conversion data

Marketing Team

Marketing Roles Posted (Last 30 Days)
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