Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, blog posts, and written updates using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Manage social media scheduling and publishing using platforms like Hootsuite and Buffer to ensure timely content delivery.
• Analyze digital marketing performance through Google Analytics, marketing online analytics, and media performance analytics to optimize campaigns for maximum impact.
• Implement Facebook Advertising campaigns to target specific audiences and increase brand visibility.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging across all channels.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
• Familiarity with social media management tools like Hootsuite and Buffer (application).
• Ability to craft compelling content writing tailored for various platforms while maintaining proofreading standards.
• Experience in social media marketing strategies including Facebook Advertising and video editing is highly desirable.
• Excellent relationship management skills to engage with audiences effectively and foster community growth.

Preferred

• Experience in social media marketing strategies including Facebook Advertising and video editing is highly desirable.