Responsibilities

• Monitor user engagement and respond to questions, comments, and messages in a timely, on-brand manner.
• Monitor and respond to reviews across platforms such as Trustpilot, Glassdoor, Facebook, Google, Yelp, Reddit, and similar sites.
• Support social media content creation and execution, including scheduling, boosting, opening project requests, and filming/editing short‑form video content (e.g., Reels, Shorts, TikTok).
• Coordinate social media outreach initiatives and manage SWAG distribution in support of engagement efforts.
• Track, analyze, and report on key performance indicators (KPIs) to measure social media effectiveness.
• Write and edit social media copy, including posts and audience responses, aligned with brand voice and guidelines.
• Coordinate with internal and external teams to support content development, campaigns, and execution.
• Other duties as assigned.

Requirements

• Education & Experience: Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, preferred;
• Two (2) years’ experience in social media preferred
• Competencies/Technical/Functional Skills: Proficient in managing content across major and emerging social platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky.
• Strong understanding of platform-specific content needs, including artwork dimensions, file types, and engagement best practices.
• Skilled in social media video and photo editing to create compelling, platform-appropriate content.
• Experienced with scheduling and analytics tools such as Falcon.io, Sprout Social, and Hootsuite.
• Familiar with current social media trends, algorithm changes, and emerging channels to inform content strategy.
• Knowledgeable of copyright, mass media, and digital communications laws, with an emphasis on compliance for public-facing content.
• Understands laws and regulations governing institutional social media use and brand representation.
• Able to translate analytics into insights that optimize performance and inform campaign adjustments.
• Highly organized, with the ability to manage multiple deadlines and prioritize tasks across platforms.
• Location: Remote, CA
• Travel: up to 10% travel

Preferred

• Bilingual preferred to support inclusive and culturally responsive communication across diverse audiences.
• Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, preferred;
• Two (2) years’ experience in social media preferred

Benefits

• this range? benefits.nu.edu for full details about our benefit plan offerings. For Part-time benefits, please click here .
• National University’s total rewards package, holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.