Responsibilities

• Creates content for the Garden’s social media platforms.
• Serves as main point of contact for all social media platforms, internally and externally as well as primary info email to ensure consistent messaging to audiences.
• Manages the development and reporting of digital metrics.
• Creates and reports on Meta platform advertising.
• Maintains, monitors, and tracks social media utilizing ongoing dashboards to measure progress and maximize ROI.
• Works with Director of Marketing & Guest Relations to evaluate results of digital marketing campaigns as well as general activity.
• Offers actionable insights based on campaign performance.
• Builds relationships with influencers and local marketing agents to create and develop content supporting the Garden’s mission and earned revenue goals.
• Ensures best practices are followed in all areas of digital marketing and social media practices to increase brand awareness and engagement among desired audiences.
• Oversees web-based tools (e.g., Sprout Social, Campsite, Meta business accounts) to support digital marketing efforts.

Requirements

• Bachelor’s Degree preferred.
• 3 – 5 years prior experience in communications or marketing role desired.
• Knowledge of Photoshop and Lightroom is mandatory. Other Adobe products a bonus.
• Knowledge of editing software such as CapCut for reels/videos.
• Knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Able to communicate effectively at all levels—share all information in a timely fashion.
• Proficient analytical skills, including the ability to conduct research, compile, organize and analyze information, formulate and effectively present conclusions to others.
• Proven self-starter skills with a strong work ethic, resourceful, conscientious, punctual, and energetic.
• Ability to work in a team environment that promotes collaboration.
• Takes direction, and fulfills responsibilities under stress or pressure, with minimal direct supervision.

Benefits

• Medical
• Vision
• Dental
• Life Insurance
• Retirement Plan
• Long -Short Term Disability
• PTO
• Paid Holidays
• Garden Perks