Responsibilities

• Event Engagement Tracking and Reporting (Primary Focus)
• Monitor and track real-time and post-event social engagement for Backwoods activations including story mentions, feed posts, tags, hashtag usage, and user-generated content.
• Capture and organize social data during live events such as festivals, pop-ups, and brand activations.
• Maintain accurate engagement logs, screenshots, and links for reporting.
• Support post-event recap decks and performance summaries with clean, reliable data.
• Identify standout content, high-performing creators, and notable cultural moments.
• Social Media Support (Clients and Matrix Channels)
• Assist in managing social calendars for assigned client accounts including scheduling posts and confirming copy, assets, and timing.
• Ensure content aligns with brand voice and approval processes.
• Support Matrix MKTG’s owned social channels through light content creation including Instagram Stories, Reels, carousels, and behind-the-scenes moments.

Requirements

• 1–3 years of experience in social media, digital marketing, or content coordination (agency experience is a plus).
• Strong understanding of Instagram, TikTok, and social engagement mechanics.
• Experience tracking and reporting social metrics.
• Comfortable working in fast-paced, live-event environments.
• Detail-oriented with strong organizational skills.
• Basic content creation skills including iPhone capture, Stories, Reels, and simple edits.
• Familiarity with social scheduling tools and reporting platforms is a plus.
• Interest in culture, music, lifestyle brands, and experiential marketing.

Preferred

• A junior social media professional who already understands social media but wants to sharpen their skills.
• Someone who enjoys tracking and organizing data just as much as creating content.
• A dependable team player who is responsive and coachable.
• Someone who understands that great reporting helps tell great brand stories.