Responsibilities

• Support the credit union's brand voice and tone in all social media content, ensuring consistency with overall creative direction and messaging guidelines.
• Collaborate with marketing team to ensure social content is accurate, on-brand, compliant, and effectively supports the credit union’s initiatives across all channels.
• Assist in developing and executing a proactive social media strategy that includes content calendar planning, platform-specific posting, audience engagement, trend monitoring, reputation management, short-form video, and performance-based content optimization.
• Developing and maintaining the social media content calendar;
• Create and publish engaging posts, captions, graphics, reels, stories, and short-form videos that support campaigns, community partnerships, financial education, member engagement, and strategic objectives.
• Monitor social media channels, respond to comments and messages in a timely and professional manner, identify engagement opportunities, and help strengthen EFCU Financials online community.
• Supporting online reputation management, including monitoring reviews and ratings across all platforms.
• Monitoring social media channels for trends, feedback, and opportunities to improve content and boost engagement.
• Track and report on social media performance, including engagement, reach, and growth metrics, and apply insights to improve content effectiveness.
• Coordinate with graphic designers, photographers, and content creators to ensure high-quality visuals and messaging and support content development.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 2-4 years of hands-on experience creating social media content, managing social media platforms and growing engagement for a brand, business, nonprofit, agency, or community-focused organization.
• Demonstrated experience managing organic social media platforms, including content planning, publishing, engagement, basic reputation management, and adapting content for each platform’s audience and best practices.
• Experience with basic content creation tools such as Adobe Express, Adobe Suite, or similar photo/video editing platforms.
• Working knowledge of social media management tools like Meta Business Suite Metricool, Sprout Social, or similar platforms.
• Working knowledge of social media analytics and reporting.
• Excellent written communication skills, with a keen eye for engaging copy and social media captions.
• Ability to create creative content that aligns with brand messaging and resonates with target audiences.
• Strong organizational skills with the ability to prioritize tasks in a fast-paced environment.
• Physical Requirements: