Responsibilities

• The Social Media Coordinator for the Department of Medicine must have a proven track record of working on organic and paid social media campaigns on various platforms (X, Instagram, Linked-In, Facebook, YouTube) as well as web and digital marketing strategies and tactics that drive customer (patients) acquisition and build on Mount Sinai’s reputation as an academic research institution and assist in the development, implementation and execution of these parts of our campaigns.
• He/she will approach social media and digital campaigns in a data driven and analytical manner and be responsible for ensuring content, usability, and appearance are optimal for heightening the visibility of Mount Sinai’s Department of Medicine across its 14 divisions at seven hospitals across the system, with the goal of strengthening its reputation in the areas of health care, medical education, and scientific research.

Requirements

• Proven track record of working on organic and paid social media campaigns on X, Instagram, Linked-In, Facebook, YouTube
• Experience with data-driven and analytical approach to campaigns
• Ability to optimize content, usability, and appearance across social platforms to heighten visibility of Mount Sinai’s Department of Medicine across its 14 divisions at seven hospitals