Social Media Coordinator

Baton Rouge, LA (Unknown)

Salary Not AvailableEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end social content creation and strategy for clients, driving daily video output, copy, calendars, and performance optimization across TikTok, Instagram, and Facebook.

  • Content creation, publishing, and optimization
  • Strategy, planning, and analytics
  • Brand management and cross-channel support

Job Description

Responsibilities

  • Content Creation: Develop, shoot, edit, and publish daily social content, prioritizing short-form video (TikToks, Reels, Stories).
  • Copywriting: Write compelling, platform-optimized copy, scripts, and hashtag strategies tailored to diverse target audiences.
  • Strategy & Planning: Build and manage monthly client content calendars, integrating current social media trends and campaign objectives.
  • Analytics & Reporting: Track campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
  • Brand Management: Ensure brand consistency across all visual and written content.
  • Cross-Channel Support: Assist with the setup and monitoring of broader digital display media campaigns as needed.

Requirements

  • Platform Expertise: Deep understanding of the social media landscape, with hands-on experience managing business accounts on TikTok, Instagram, and Facebook.
  • Video & Visual Skills: Strong portfolio showcasing video creation, visual storytelling, and editing skills (Proficiency in CapCut, Premiere Rush, InShot, or similar). Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus.
  • Communication: Excellent written and verbal communication skills, with the flexibility to adapt tone and style for different brands and platforms.
  • Analytical Mindset: Knowledge of social media analytics tools and basic SEO principles to track and optimize performance.
  • Work Style: Highly organized, proactive, and detail-oriented. Ability to self-motivate and manage multiple priorities effectively in a fast-paced, deadline-driven environment.

Benefits

  • Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.

Marketing Team

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