Responsibilities

• Plan, schedule, and publish organic content across social media platforms in alignment with the content calendar and brand voice.
• Create engaging social media copy, including captions, stories, and short-form content.
• Monitor and engage with online communities through timely responses to comments, direct messages, and brand mentions, following established customer service procedures.
• Assist with the execution and performance monitoring of paid social media campaigns.
• Identify, develop, and manage relationships with influencers, partners, and community stakeholders, including outreach, gifting, and collaboration coordination.
• Track social media performance metrics, budgets, and campaign results; prepare regular reports and actionable insights.
• Identify content trends and top-performing content to optimize future marketing efforts.
• Support marketing initiatives through research, project tracking, administrative coordination, and maintenance of marketing assets and reporting tools.
• Support event coverage through real-time content creation and social media posting.
• Promote the Cairnspring brand and culture internally and externally while helping build brand awareness and community engagement.

Requirements

• 1–3 years of experience in social media, digital marketing, communications, or a related field.
• Experience managing social media platforms such as Instagram & Facebook.
• Strong written communication and copywriting skills.
• Familiarity with social media scheduling and analytics tools.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong attention to detail and ability to maintain brand voice and standards.
• Customer service mindset with experience engaging online communities professionally.

Preferred

• Experience supporting paid social media campaigns.
• Experience managing platforms such as TikTok, LinkedIn, & Pinterest
• Experience working with influencers, creators, or brand partnerships.
• Basic graphic design and content creation skills (Canva, Adobe Creative Suite, CapCut, etc.).
• Experience with social media reporting, analytics, and performance tracking.
• Photography and/or short-form video content creation experience.
• Experience in food, retail, consumer packaged goods (CPG), hospitality, or lifestyle brands.