Responsibilities

• Lead the development and execution of digital storytelling strategies for the Experience Tulsa brand across social media platforms, video, photography, website, and digital campaigns.
• Oversee Experience Tulsa's social media presence, content calendar, and audience engagement strategies, ensuring content showcases Tulsa authentically and drives measurable engagement.
• Direct video and photography production for Experience Tulsa, from concept development through post-production, ensuring visual storytelling aligns with brand strategy and resonates with target audiences.
• Develop creative briefs, campaign concepts, and content strategies that bring the Experience Tulsa brand narrative to life and support organizational goals.
• Provide hands-on creative direction and serve as final decision-maker for all ET brand creative work, ensuring deliverables meet brand standards and storytelling goals.
• Optimize digital content performance and audience insights, using data to refine storytelling approaches, optimize content mix, and improve engagement across platforms.
• Lead experimentation with emerging platforms, formats, and storytelling techniques, positioning Experience Tulsa as an early adopter and innovator in digital place-based storytelling.
• Develop and execute audience growth strategies across social platforms, with clear goals for building, engaging, and scaling ET's digital community. Track audience development metrics and adjust tactics to maximize reach and engagement.
• Serve as the brand steward for Experience Tulsa's creative voice, visual identity, and storytelling standards across all digital channels.
• Partner with the Director of Marketing to align digital storytelling with broader marketing objectives and strategic initiatives.

Requirements

• Bachelor's degree in Journalism, Media Studies, Communications, Digital Media, or a related field (or equivalent experience).
• 7+ years of experience in digital storytelling, social media strategy, and content creation, preferably in nonprofit, place-based marketing, tourism, economic development, or mission-driven organizations.
• Background in editorial, media, journalism, or digital publishing, with demonstrated ability to identify and craft compelling narratives that resonate with diverse audiences.
• Proven track record of building and scaling digital audiences (e.g., grew social following from X to Y, launched new content vertical/platform with measurable audience growth).
• Experience as an early adopter of emerging platforms and formats, with demonstrated success experimenting with new mediums before they became mainstream.
• 5+ years of experience managing creative professionals, ideally in high-growth or fast-paced environments where priorities evolve quickly and adaptability is essential.
• Strong portfolio demonstrating expertise in video production, photography direction, social media content development, and digital storytelling.
• Experience managing creative teams that support multiple brands, projects, or clients with competing priorities and timelines.
• Proficiency with social media platforms, content management systems, and creative tools including HubSpot, Canva, Webflow, Asana, and similar platforms.
• Experience using analytics and performance data to refine content strategies and improve digital storytelling effectiveness.

Nice to have

• 7+ years of experience in digital storytelling, social media strategy, and content creation, preferably in nonprofit, place-based marketing, tourism, economic development, or mission-driven organizations.
• Bachelor's degree in Journalism, Media Studies, Communications, Digital Media, or a related field (or equivalent experience). Candidates with backgrounds in editorial, media, publishing, or journalism are strongly preferred.
• Proven track record of building and scaling digital audiences (e.g., grew social following from X to Y, launched new content vertical/platform with measurable audience growth).
• Experience as an early adopter of emerging platforms and formats, with demonstrated success experimenting with new mediums before they became mainstream.
• 5+ years of experience managing creative professionals, ideally in high-growth or fast-paced environments where priorities evolve quickly and adaptability is essential.
• Strong portfolio demonstrating expertise in video production, photography direction, social media content development, and digital storytelling.
• Experience managing creative teams that support multiple brands, projects, or clients with competing priorities and timelines.
• Proficiency with social media platforms, content management systems, and creative tools including HubSpot, Canva, Webflow, Asana, and similar platforms.
• Experience using analytics and performance data to refine content strategies and improve digital storytelling effectiveness.

Benefits

• work/life flexibility, comprehensive health benefits, paid time off, and generous retirement contributions designed to support you and your family.
• 100% employer paid medical, dental, and long-term disability for full-time employees only. Option to add vision and dependents.
• 401(k) employee and employer contributions.
• Paid time off to support you while you are out of the office.
• Paid holidays so our employees can spend time with those they care about.
• Employer-paid AD&D life insurance, with employee option to add supplemental life insurance.