Responsibilities

• Own and maintain a content calendar that includes both organic posts and paid social campaigns.
• Flag content intended for paid promotion and coordinate timing across channels.
• Collaborate with all stakeholders across marketing, creative, and franchise operations to ensure content aligns with campaign objectives, brand moments, and product launches.
• Serve as the bridge between original content and execution by developing clear, detailed briefs for social campaigns.
• Communicate campaign objectives into actionable direction for content production.
• Develop written briefs that specify messaging, format, platform requirements, and visual direction.
• Ensure all paid creative assets are on-brand and align with the broader content calendar.
• Manage the review and approval of creative assets with the Performance Media Manager.
• Develop content across all social media channels, maintaining brand voice and consistency.
• Oversee scheduling and publishing using social media tools, with a focus on timing and brand alignment.