Responsibilities

• Develop and execute a comprehensive social media strategy across the brand’s national Facebook, Instagram, and TikTok channels to ensure consistent, on-brand messaging.
• Own the planning, creation, and management of monthly content calendars, incorporating high-quality photo, video, graphics, and copy tailored for each platform.
• Capture and produce engaging, on-brand content (photo and video) across restaurant locations throughout the Greater New Orleans area, highlighting menu items, cocktails, guest experience, and seasonal promotions.
• Create visually compelling, performance-driven content for both organic social channels and paid digital advertising.
• Manage day-to-day social media operations, including scheduling posts, publishing content, and maintaining a consistent and active presence across all platforms.
• Day-to-day community management to include responding to inquiries, assisting in reservations, and thoughtfully responding to emails, comments and direct messages.
• Cultivate and grow online communities by actively engaging with followers through comments, direct messages, and other interactions.
• Stay current with social media trends, platform updates, and emerging content formats, applying insights to improve content performance and relevance.
• Analyze engagement and performance metrics to evaluate content effectiveness and inform ongoing strategy and creative optimization.
• Deliver monthly performance reports with clear insights on top-performing content, audience growth, engagement trends, and recommendations for future content.

Requirements

• 3+ years of experience in social media marketing and content creation
• Proficiency in Adobe Creative Suite, Canva, and social media management/scheduling platforms
• Demonstrated success in developing and executing social media campaigns, with the ability to provide a portfolio of content (photo, video, and campaigns) personally created
• Strong understanding of social media analytics and performance metrics, with the ability to translate insights into actionable improvements
• Working knowledge of digital marketing strategies, including organic and paid social content development
• Experience capturing and editing photo and video content for social media
• Valid driver’s license and reliable transportation required, with the ability to travel to restaurant locations throughout the Greater New Orleans area
• Position is based at the home office in New Orleans, LA, with regular local travel required

Preferred

• Experience in restaurant, hospitality, or lifestyle brands preferred
• Creative & Visionary: exceptional creativity in photography, video, and design to drive engagement
• Strategic Thinker: develop and execute comprehensive social strategies across platforms
• Content Creator: experience capturing, editing, and producing high-quality assets for social media
• Analytical & Results-Oriented: translate metrics into actionable insights
• Proactive & Self-Motivated: thrives in fast-paced environments with multiple projects
• Collaborative Team Player: works with cross-functional teams and external partners
• Detail-Focused & Organized: maintains organized digital asset libraries and brand consistency
• Audience-Centric Communicator: strong writing and engaging tone to build online communities
• Adaptable & Trend-Savvy: stays current on trends and formats to keep content fresh

Benefits

• Medical, Dental and Vision Benefits
• Company provided Life Insurance Benefits
• Paid Time off
• 401K Plan with Ruby match