The BFLO Store

Social Media Content Specialist

Buffalo, NY (On-site)

$22/hr – $26/hrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end social content creation for a Buffalo-area apparel retailer, combining product and lifestyle photography with brand storytelling.

  • Must-have: 2+ years creating social content with a product/lifestyle photography portfolio.
  • Standout: hands-on photography, styling, and editing using Lightroom/Photoshop.

Job Description

Responsibilities

  • Plan, create, and execute social media content strategies across platforms such as Instagram, TikTok, Facebook, and Pinterest
  • Capture high-quality product photography, including styled apparel shoots and flat lays
  • Shoot and edit lifestyle photography that aligns with brand identity and seasonal campaigns
  • Design visually compelling graphics and social posts consistent with brand aesthetics
  • Collaborate with marketing and merchandising teams to highlight new product drops, promotions, and in-store experiences
  • Manage content calendar and ensure consistent posting schedules
  • Write engaging captions that reflect brand voice and connect with the local community
  • Monitor social media trends and adapt content strategies accordingly
  • Track performance metrics and optimize content based on engagement and reach
  • Assist in coordinating photoshoots, including styling, location scouting, and model direction

Requirements

  • 2+ years of experience in social media content creation, preferably in retail or apparel
  • Strong portfolio showcasing photography (especially product and lifestyle) and social media work
  • Proficiency in photography and editing tools (e.g., Adobe Lightroom, Photoshop, or similar)
  • Experience with design tools such as Adobe Creative Suite, Canva, or similar platforms
  • Understanding of retail apparel trends, styling, and visual merchandising
  • Ability to maintain brand consistency across all content
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced, collaborative environment

Preferred

  • Experience working with clothing or lifestyle brands
  • Basic video editing skills (Reels, TikTok, short-form content)
  • Knowledge of Buffalo culture and community

Benefits

  • Employee perks include 401(k), competitive wages, employee discounts, career advancement opportunities, paid vacation time, and much more!
  • Competitive Compensation & Benefits: Starting pay between $22-$26/hour, full time hours and part time hours, holiday pay, paid vacation time, periodic pay raises, 401(k), health insurance and a variety of other benefits.
  • Cool perks! Through working at The BFLO Store, employees get access to merchandise discounts, free giveaways throughout the year, extra pay on Sundays, exciting store events (including the opportunity to meet & greet Bills or Sabres players!), and so much more.