Social Media and Content Marketing Manager

Fort Wayne, IN (On-site)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own paid and organic social impact while lifting the team’s social chops and content quality.

  • Growth Ownership: Plan, launch, and optimize paid social across Meta and TikTok with budget discipline and cross-platform alignment.
  • Team Enablement: Act as the internal social expert and train retail teams on content creation, engagement, and best practices.
  • Content Engine: Create and refine graphics, video, and promotional materials to bolster both paid and organic channels.

Job Description

Responsibilities

  • Plan, launch, and optimize paid social campaigns across Meta, Tik Tok and other relevant platforms and manage budgets.
  • Serve as the company's internal social media expert and train retail teams on content creation, community engagement, and social media best practices.
  • Create and edit engaging graphics, photography, short-form videos, flyers, signage, and promotional materials with design programs.
  • Manage and execute Superior Auto's organic social media strategy across all platforms and recommend improvements.
  • Utilize the Constant Contact email marketing platform to engage with customers.
  • Perform other duties as assigned.

Requirements

  • 3-5+ years of experience in social media, content or digital marketing and running paid social advertising campaigns.
  • Highschool diploma or equivalent.
  • Proficiency with Meta, TikTok and LinkedIn advertising and experience in photography and video production.
  • Proficiency in graphic design; experience with Canva, Adobe Creative Suit and/or other design programs required.
  • Clear, confident communication skills.
  • Ability to work both as part of a team and independently.
  • Must have a valid state driver's license and a driving record in good standing.

    Benefits

    • Competitive pay based on experience.
    • Generous paid time off, including vacation, holidays, birthday, and personal days.
    • Solid benefits including health, vision, dental, and more.
    • 401(k) plan with company contribution.
    • And much more…
    Superior Auto Inc logo

    Superior Auto Inc

    Superior Auto specializes in providing easy financing for people with various types of credit. Founded in 1975, we have successfully grown from our initial location in Fort Wayne, Indiana to over 70 locations in Indiana, Michigan, Ohio, and Kentucky.Our main focus is to provide excellent service from the beginning of our relationship to earn the repeat business of our customers. We have helped thousands of people get into a nice vehicle with an affordable payment.We offer low down payments, a 3-day exchange guarantee, and customized payment plans that allow you to own your vehicle in approximately 36 months.* Stop in one of our 60+ locations or give us a call at (888) 393-3157, and let's get you driving your way! Be sure to check out our latest promotions for even more savings.*Example: $7,500 Sale Price, 34 Month financing, $75 per week at 21% A.P.R.

    Founded in 1975
    Fort Wayne, Indiana, USA
    255 employees (14 in marketing)

    Traffic Signals

    Monthly Visitors
    93.9K
    Monthly Google Ads Budget
    $226
    Traffic Source Mix
    Search
    49.5%
    Direct
    37.6%
    Referral
    4.8%
    Social
    6%
    Paid
    1.9%

    Headcount Trend

    Current headcount: ~255

    Marketing Team

    Marketing Team Size
    4 (2% of company)