Social Media & Content Manager

Boulder, CO (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive brand-building content and community growth for Winnie Lou by owning content creation, UGC/creator management, community engagement, and growth experiments.

  • Own content creation, UGC pipeline, creator briefs, and ad concepts.
  • Must-have: proven ability to create ads that convert, not just look good.
  • Standout: building a UGC pipeline and creator network at scale.

Job Description

Responsibilities

  • We’re not looking for someone to “manage social.”
  • We’re looking for someone to build a brand people obsess over .
  • You’ll own everything from content creation → community → creator relationships → ads → growth.
  • Content (Organic + Paid)
  • - Create, shoot, and edit content across IG, TikTok, and more
  • - Plan and execute a weekly content calendar (Reels, TikToks, Stories, etc.)
  • - Turn product + brand into scroll-stopping content (not boring product posts)
  • - Develop ad creative (UGC-style, hooks, concepts, iterations)
  • UGC + Creator Management
  • - Source and manage creators/influencers

Requirements

  • You’ve made content that performs (ideally for a brand, not just your personal account)
  • You understand what makes ads convert , not just what “looks pretty”
  • You’re a self-starter - you don’t wait for direction, you bring ideas
  • You’re obsessed with social trends , hooks, and storytelling
  • You know how to make content feel native, not like an ad
  • You love dogs (non-negotiable)

Preferred

  • You’ve worked with CPG or DTC brands
  • You’ve managed creators or built UGC pipelines
  • You’ve run paid social or collaborated with performance teams
Winnie Lou logo

Winnie Lou

Winnie Lou is a human-grade dog-treat company based Colorado. It all started with a food truck for dogs and a mission to bring locally sourced ingredients from Colorado farms to our fur-legged family. Today, we've grown quite a bit from our food truck, and you can find us online, in 500+ independently-owned pet stores, and increasingly at a grocery store near you! Our dogs are our family and we want them to live long, healthy, happy lives by our side. That's why all our treats are proudly taste-tested by our furry founders, Winston & Louis.

Founded in 2018
Boulder, Colorado, USA
5 employees

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
25.1%
Direct
44.2%
Referral
13.7%
Social
15.5%
Paid
1.3%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Roles Posted (Last 30 Days)
1