Responsibilities

• Content Creation: - Concept, film, and edit daily content for TikTok and Instagram from your home setup - Bring Velvet Hammer's world to life on camera — immersive rituals, fantasy-inspired storytelling, moments that blur wellness and escapism - Push the creative envelope; we’re not here to make content that looks like everyone else’s - React to trends in real time without losing the brand thread - Collaborate with the founder and team on campaign shoots and brand events
• Strategy & Management: - Own the content calendar, aligned to cultural trends, brand campaigns, and key partner collaborations - Work in Slack, Notion, Google Drive to showcase briefs and edits before posting - Track performance, KPIs, and pivot strategy based on what’s resonating - Meet weekly with growth marketing to identify organic content worth amplifying into paid - Run weekly team check-ins to review performance and preview upcoming content
• Creator Partnerships - Help manage a curated roster of creators - Guide them on formats, hooks, and storytelling that actually convert

Requirements

• Proven track record of viral or high-engagement social content
• Understand brand and product marketing — you know how to make someone want something, not just notice it
• Are compelling on camera and comfortable being the face of a brand
• Can move fast: concept, film, edit, and post same-day when a trend breaks
• Edit fluently in CapCut, Premiere, or Final Cut; own a basic filming setup (phone or camera, ring light, tripod)
• Are based in or near Los Angeles for weekly in-person collaboration

Benefits

• Creative freedom with a founder who understands the space and will push the work with you
• Direct impact on business growth with clear attribution
• Portfolio prestige: helping build the first fandom-powered wellness brand rooted in reading culture and the romantic fiction movement
• Competitive salary with performance-based bonuses