Responsibilities

• Create and publish 10–15 short-form videos each week across TikTok, Instagram, Facebook, and other emerging platforms.
• Visit all Quality Roots locations to capture authentic, engaging content.
• Develop content calendars and campaign ideas.
• Stay ahead of social media trends and quickly adapt them for the Quality Roots brand.
• Build relationships with our store teams to create authentic content.
• Monitor analytics and continuously improve performance.
• Help grow our audience, increase engagement, and strengthen our brand presence.
• Identify opportunities to collaborate with influencers and creators.
• Work closely with leadership on promotions, product launches, and community initiatives.

Requirements

• Cannabis knowledge and experience is REQUIRED. You understand the culture, products, and the unique challenges of marketing in this industry.
• Proven experience growing social media accounts.
• A strong personal or professional social media following with high engagement.
• Portfolio of content that demonstrates creativity and results.
• Experience creating viral or high-performing short-form video content.
• Strong video editing skills.
• Comfortable traveling to all Quality Roots locations.
• Self-motivated, organized, and dependable.
• Must be 21 years or older.

Preferred

• Cannabis industry experience.
• Existing relationships within Michigan's cannabis community.
• Experience working with influencers.
• Paid social media experience.
• Photography and graphic design skills.

Benefits

• Our comprehensive benefits package includes health, dental, and vision insurance, as well as paid time off (PTO) and sick leave to support your well-being and work-life balance.