Responsibilities

• Plan and manage a forward-looking content calendar aligned with brand and marketing goals
• Manage organic social media channels across brands
• Engage with our audience through comments, DMs, tags, and customer interactions to foster a warm, supportive community experience
• Dedicate consistent weekly time to community engagement and relationship-building
• Track performance analytics and continually optimize content for growth, reach, and engagement
• Stay ahead of emerging trends and translate them into relevant storytelling for each brand
• Maintain a cohesive brand voice, tone, and visual identity across all channels
• Concept, write, film, edit, and publish original content, including short-form video, graphics, stories, carousels, educational content, lifestyle content, and product storytelling
• Create both evergreen and trend-driven content that supports broader organic and paid marketing initiatives
• Capture both product-driven and lifestyle moments that bring NewlyNamed and DailyDocs to life
• Experiment with new creative tools and workflows, including AI-supported content creation and ideation tools
• Partner cross-functionally to create and source content that supports paid advertising initiatives across channels
• Build and maintain thoughtful relationships with influencers, creators, brand advocates, and PR partners
• Manage influencer gifting, communications, and collaboration coordination across both brands
• Identify and cultivate a curated roster of highly aligned, authentic creator partnerships (separate from our affiliate program)
• Support PR opportunities through relationship management, product seeding, and campaign coordination

Requirements

• 2+ years of experience in social media, content creation, influencer marketing, PR coordination, or community management (consumer brand experience a plus)
• Has experience creating content that performs across both organic and paid channels
• Strong video production and editing skills (Reels/TikTok expertise required)
• Excellent writer with a knack for storytelling and an eye for aesthetic details
• Deep knowledge of social platforms, algorithms, creator culture, and emerging trends
• Comfortable being on camera and filming content to be used on social
• Highly organized with experience managing multiple content calendars and partnership timelines
• Comfortable balancing both creative execution and relationship management
• Excited to help shape our newer brand, DailyDocs, while continuing to grow our flagship brand, NewlyNamed
• Comfortable working in tools like Canva and Figma
• Embraces new tools, technologies, and AI-supported workflows as part of their day-to-day role to enhance creativity, efficiency, and content production

Preferred

• Consumer brand experience a plus
• Experience with DailyDocs or brand storytelling across two growing brands

Benefits

• PTO
• Healthcare Benefits
• 401K Match
• Flexible remote work environment