Responsibilities

• Design, produce, and execute content across our core platforms — Instagram, TikTok, and YouTube — plus supporting content on Facebook, Pinterest, and LinkedIn
• Stay plugged into trends and platform culture to shape content strategy — knowing what's working, why it's working, and how to scale it across channels
• Show up at creator events and brand activations in person to capture content and rep CommentSold/Pop.Store on the ground
• Understand how each platform's algorithm actually behaves, keep a pulse on fashion, social, and pop culture, and back your trend bets with real performance data
• Meet in person as needed with the Growth/Marketing leadership team in the Tri-State area for planning, strategy, and content reviews
• Run the day-to-day on CommentSold and Pop.Store's social accounts — engaging followers, replying to comments and DMs, and keeping an eye on reviews and tagged content
• Team up with Digital Marketing to make sure everything you post supports the bigger marketing picture
• Review your social media post performance and use the insights to double down on creatives that work
• Dig into performance data to spot patterns over time, and use what you find to shape your creative strategy

Requirements

• Have 3+ years in social media marketing with real range — content, trends, and platform analytics all included
• Have hands-on experience ideating, shooting, and editing content across formats (video, Reels, static posts, ads) — and let performance data tell you what to make more of
• Know your way around Canva, the Adobe Suite, and CapCut like they're second nature
• Understand the metrics that actually matter — engagement rate, conversion rate, ROAS — and know which ones to chase for which goals
• Have a real feel for the social landscape, platform best practices, and how people actually behave online
• Are results-driven and know how to build relationships and collaborate across teams